Core Media Supports Junior Achievement across the Country

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Core Media 1Aidan Greene, Deputy CEO of Core Media, & Leah Jordan, Senior Client Manager of Core Media, with 4th class students from St. Vincent’s Girls School, Dublin 1

Core Media, Ireland’s largest media communications group, and Junior Achievement Ireland have announced details of the primary education ‘Our City’ programme. This community and enterprise focused initiative will enable more than 4,500 students in 200 classrooms across the country to learn about the planning, growth and development of towns and business in their area.

‘Our City’ introduces3rd class students to the many elements that comprise the development of a town or city. Students are introduced to their city or town as a place where people work, live, play, go to school. As citizens of ‘Our City’ the young students also get the chance to build their own city, and in so doing, get to debate the best way to plan and provide for the needs of everyone who lives in the city. Over the course of their five-module programme, students will enjoy starting their own businesses and developing their own advertising campaigns.   

Aidan Greene, Deputy CEO of Core Media said,

“Core Media is delighted to announce the ‘Our City’  programme. We are committed to supporting youth and education initiatives around the country. This opportunity with Junior Achievement Ireland is a fantastic way for us to give back to local communities, while inspiring the next generation of Irish entrepreneurs.”

Helen Raftery, CEO Junior Achievement Ireland, commented, “With the support of partners like Core Media we are able to connect students with the world outside their classrooms in a way which is both meaningful and educational. The 3rd class students who take part in the Our City programme will benefit from the insights from the volunteers who will visit their class over five weeks, all the while being supported by the class teacher. Helping students to connect what they do in school with the world around them to ensure they see the relevance of their studies in their everyday lives is a very important aspect of their development and one in which we are delighted that Core Media has invested its resources and expertise.”     

Commenting on the Core Media ‘Our City’ programme, 3rd class teacher Mark Creavin said,

“This programme is an excellent opportunity for kids to learn about business in their own environment – it’s about bringing business into the classroom. However, it also allows our students to get out into a real working environment and witness what that is like. A strong link has grown between St. Vincent’s GNS and Core Media and Aidan Greene has played a key role in that by volunteering at our school in Junior Achievement programmes over the past few years.”

The Core Media supported ‘Our City’ programme is the lead programme in the company’s support of Junior Achievement Ireland.

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